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The rise of Artificial Intelligence in search engines has been met with a mix of excitement, confusion, and outright fear among local business owners. Suddenly, terms like “AI Overviews,” “E-E-A-T,” and “agentic search” are everywhere, and it’s easy to feel like the rulebook for getting found online has been completely rewritten overnight. This uncertainty has […]

In 2025, the way customers find your local business is undergoing its most dramatic shift in over a decade. The reason? Artificial Intelligence is now at the heart of search engines like Google. Instead of just showing a list of blue links, Google is providing direct, summarized answers in “AI Overviews” and using sophisticated AI […]

If you run a local service business—a plumber, electrician, landscaper, salon owner, or anything in between—your world has always been about trust. A customer calls you because they trust you to come into their home or office and solve a problem expertly. For years, that trust was built through word-of-mouth, yard signs, and maybe a […]